AmeriColor Plum Soft Gel Paste Food/Icing/Buttercream Colouring

AmeriColor Soft Gel Paste has many advantages over other food colors. The superior formulation can withstand the harsh freeze/ thaw process, limiting fading to less than 20% even in extreme conditions. Soft Gel Paste is consistent from batch to batch.

The base ingredients allow ...AmeriColor Soft Gel Paste has many advantages over other food colors. The superior formulation can withstand the harsh freeze/ thaw process, limiting fading to less than 20% even in extreme conditions. Soft Gel Paste is consistent from batch to batch.

The base ingredients allow the color to disperse immediately so you can actually use less color. Use AmeriColor Soft Gel Paste to color bread and cookie dough, cake batter, whipped topping & icings, buttercream icing, royal icing, rolled fondant, gum paste, marzipan, macarons, and more. Mix in a small amount of food color at a time until desired color is achieved.

Color comes in a convenient squeeze bottle. **Although the color picture shown is as close as possible to color achieved with this food color, there may be a slight difference as computer monitors may vary.