Edding 345 Highlighter

With the campaign "Highlight your world," edding encourages consumers to make their world more colorful and to bring color into their lives, or more specifically, onto paper. To achieve this, the marker specialist presents the right product for each target group to highlight text ...With the campaign "Highlight your world," edding encourages consumers to make their world more colorful and to bring color into their lives, or more specifically, onto paper. To achieve this, the marker specialist presents the right product for each target group to highlight text.

edding aims to provide everyone with the best product to express themselves and realize their ideas. This also applies to highlighters. Therefore, there isn't just one for all; instead, edding offers target group-specific highlighters in its range, catering to the different needs of users: from a slim model for on-the-go use to the classic wide highlighter for the office, and even the new mini version for school and university.

The "edding Highlighter Campaign" aligns perfectly with the current trend, as the overall market for highlighters has seen a 3.3% increase year-on-year according to GfK for 2013/2014.