L'Oreal Hair Preference Vivids

Preference expertise from L'Oreal Paris is now at the service of Vivid Colours. Get a Rose Gold bold colour with radiance that holds for up to 8 weeks with this efficient hair dye pack. Preference Vivids leverages loved Preference Liquid Gel technology, with dyes selected by ...Preference expertise from L'Oreal Paris is now at the service of Vivid Colours.

Get a Rose Gold bold colour with radiance that holds for up to 8 weeks with this efficient hair dye pack. Preference Vivids leverages loved Preference Liquid Gel technology, with dyes selected by colourist experts for up to 2X shinier hair and a luminous colour result you can trust. Preference Vivids also comes with a Shine Protect conditioner, enriched with UV filter and Vitamin E Derivative to maintain the radiance of your coloured hair for up to 8 weeks.

Rose Gold was inspired by the pink tags of Melrose Avenue and its street style.